Through sculpture, text, photography, video, sound and performance,Industry of the Ordinary are dedicated to an exploration and celebration of the customary, the everyday, and the usual. Their emphasis is on challenging pejorative notions of the ordinary and, in doing so, moving beyond the quotidian.
To accompany their recent exhibition at the Cultural Center, Industry of the Ordinary have produced a 200 page catalog that documents all of their projects to date, as well as including an essay by Eleanor Heartney and an interview with Duncan MacKenzie.
"While information on ecology is limitless, the intersection between ecology and feminism is largely underemphasised across environmental policies and, for what concerns us here, the arts. During our curatorial research...